Premium Services For Musicians
The Hector Fund offers premium services for musicians. Musicians no longer need be dependent on the resources of Major Labels to grow and fund their careers. Major labels are no longer the answer to the following three questions:
1) As a musician, how do I fund my career?
2) Once I’ve paid for the production of my new single or album or video, how do I distribute it?
3) Now that my music is everywhere, how do I market it?
Here in the 21st Century, labels are more dependent than ever on the bottom line and less concerned than ever with artist development. We are seeing artists harness the power of the Internet to forge sustainable careers on their own.
The Hector Fund offers 21st Century solutions to the above three questions:
1) Need the money to fund your new album or tour? Hector will work with you to develop and manage an Artistfunding campaign that will appeal directly to your fans, put money in your pocket and pay for your new album, your new tour, your new video - whatever you need.
2) Now that it’s paid for you’re going to need a solution to package and distribute your new album or single. Hector will build for you a custom mobile site and application for iPhone, BlackBerry, Palm Pre, etc… Whichever handheld device you prefer, Hector will help get your music directly into the hands of your fans. Literally. And if you need physical and digital distribution, Hector can advise you on that as well.
3) And finally, once you’ve got everything paid for and distributed, Hector will craft and execute a Digital Marketing campaign so the whole world knows exactly how awesome you are.
Artistfunding
The Hector Fund conducts Artistfunding campaigns as a service to independent artists and administers the fulfillment of tangible goods to their fans.
It’s simple; Fans donate money to support the creative endeavors of their favorite musicians in exchange for exclusive access and perks.
Who Needs Artistfunding?
1) Are you a broke musician in need of funds to pay for studio time? Tour support? Equipment? Video Production? Just about anything?
2) Are you an established musician but you’re tired of your record label taking too big a cut from your royalties for basically doing an outdated, twentieth century job with your career? Want to pay for your own career endeavors but don’t want to risk fronting your own hard earned cash?
3) Are you a fan who loves music - dedicates your time and money to the artists you love but is bored with the same old experience of overpriced concert tickets and overpriced albums? Do you want more for your money? Maybe have dinner with your favorite artist? Visit them in the studio? Get signed, limited vinyl? I don’t know, accompany them and one of their celebrity friends to the opera. Go skydiving with them - OK, that last one was an exaggeration - sort of.
4) Are you simply the coolest kid on your block or maybe just the coolest dentist at the cocktail party who is the only one who knows about the band or songwriter in your town that blows doors off half the mainstream crap out there, has all the talent in the world, is the next big thing and is ONLY in need of a little cash to help them get their career off the ground and set the world aflame?
5) Are you an Artist Manager with a client who already has a label and already has an audience and only needs to pay for select items - a camera to shoot a video, maybe the pressing of promo cds or the funding of a Marketing or a PR firm - to help further your bolstering DIY career?
If you answer, “Yes” to any of these questions then drop us a line. Hector can hook you up.
Mobile Web Site And Application Development For iPhone And Smartphones
The Hector Fund creates mobile websites for musicians. We also create shell applications for musicians - iPhone Apps.
Move into the 21st Century. A simple website isn’t enough these days. If you’re an artist trying to disseminate your awesomeness then you need to be mobile. Hector will help you get your music directly into the hands of your fans. Literally.
Hector will work with you to create a mobile site and an application that will help you spread your music via the most popular mobile devices out there - not just iPhone but BlackBerry, Palm Pre, etc…
With your new mobile site and App you can announce new releases, stream and sell your music, stream your videos, list your tour dates - anything you want to share with your fans and the world!
Better still? You can update both the site and the App from your laptop via a custom Content Management System and when you update your Twitter page and Facebook page the posts will be pulled automatically, like magic.
The mobile site targets iPhone (but will work on any modern mobile device) and will be available for download in Apple’s App Store. Apps can also be created for Android Market, BlackBerry App World, and Palm App Catalog.
FYI, some sick stats:
70% of iPhone users listen to audio tracks on their phone (39% download music directly to the device)
66% of iPhone users download software and applications
35% of iPhone users watch video on their phones (making them seven times as likely as the typical mobile subscriber to do so)
Let Hector build your mobile site and App and it will play nice on your hipster friend’s iPhone and on your manager’s BlackBerry. Also, come Thanksgiving your Grandma will be able to pull up your App on whatever coal powered smartphone she’s using these days (rotary phone not included). Hector’s sites are all custom too, Baby. None of that boring, template based crap you get for going on the cheap. Hector doesn’t buy off the rack. He has his tailor customize his threads. You know why? He has style. If you’ve got style too, then get in touch and Hector will tailor your App to fit your needs as tightly as you please.
Digital Marketing
Hector’s got a big mouth and a lot of friends. Hector can work with you and/or your band to create buzz and get you and your message on the minds of Industry tastemakers. Note: This won’t work if you don’t actually have a “message” or anything to say. It also helps if your songs don’t suck. In addition we’ll advise you on how to employ the best Web 2.0 practices possible and help you manage your ever-growing online community. We can even manage it for you if you want. You know what we’re talking about: Facebook, Twitter, Myspace, and whatever other emerging Social Media Space is just around the corner that you’ve yet to hear about. Deal with it. You need to be there. It takes time to manage and message and let’s face it - you’re drummer, talented as he is, doesn’t have THAT much time on his hands. Let’s talk.
Get Hooked Up
IF YOU’RE AN ARTIST
And you require any of the above services to help launch or enhance your career, send us an email. Hector work with you to find an affordable solution that fits your needs. If you’re on the Welfare Bread and can’t afford to pay your rehearsal space rent nevermind pay for an iPhone applicaton or for a Digital Marketing campaign, don’t sweat it, Hector may be able to craft an Artistfunding campaign for you to help cover the costs.
IF YOU’RE A FAN
Check out our current artists, choose a campaign, select a funding level and like Tom Waits says, “get behind the mule”.
Currently we’re in “stealth” mode (to borrow a term from our friends at Topspin) and are working only with artists who already have an established fan base. However, don’t fret - we will only be working out the kinks and kicking out the jams with Linda, the Bodegas, JBB and a select group of others for a short period of time. Eventually The Hector Fund platform will host numerous independent minded musicians and their awesome fans.
Get Involved
Join us on Facebook. Follow us on Twitter. Get creepy on Myspace. Peek on Flickr.
